Character anchors 12
The recurring inspector cast. Every people-image in the library inherits these faces via reference-image generation — this is the single most important approval on the page.
Hero images 14
16:9 website/LP heroes built for a left text overlay: subject in the right third, calm left side. Includes the right-third variant (subject AND mold confined right, left two-thirds fully calm) and the square mobile crop.
Process shots 17
The inspection sequence. Active work wears full PPE (coveralls, gloves, goggles, half-mask respirator); the arrival is the face-visible moment before PPE goes on.
Tool close-ups 12
Instrument catalog in the lab-macro register. Displays and labels are generated blank — real readings composite in later.
Problem examples & severity ladder 9
Severity is conveyed by extent, never by lighting or drama. The mild → moderate → severe strip is the SAME wall, progressed — built for the severity guide.
Environments & location exteriors 6
Rooms for section grounds and blog headers, plus per-metro exteriors for location pages (Sacramento + NYC piloted).
Human trust / consultation 10
No-PPE moments where faces carry the message: report walkthrough, doorstep greeting. Never paired with testimonials.
